When it comes to deciding where to do cryptocurrency marketing, the first platforms you will probably think of are Facebook and Google.
The data speaks for itself. eMarketer expects 78% of total US search ad revenue will come from Google, and 73% of total US digital display ad revenue will come from Facebook this year.
While these numbers vary from country to country, the trends are similar for most of us, given that one in four people on the planet uses Facebook or Google (or both).
But does this dominance mean that you should invest your entire ad budget in these platforms? Not necessary. The fact that most advertisers only invest all their money on Facebook and Google doesn't give us a compelling reason to do the same. Let's talk about a powerful and promising alternative.
Quora is an interactive website where you can answer questions, vote against what you like or dislike, and comment on it. You have the opportunity to get answers to your questions from anywhere in the world from a million unique users who are ready to offer different points of view.
This means that every time you ask a question, you will receive the most relevant and unique answer that will definitely help you find a solution to the problem. If you answer user questions well and provide value with your content, then your answer is guaranteed to be viewed by millions of users across the digital space.
Now, let's move on to some helpful tips for using the platform. In this section, we will tell you how to use Quora Ads for NFT Marketing, how to navigate through it, how to write and post answers correctly.
How to use the Quora
When you go to Quora, the first thing you need to do is create a profile if you don't already have one. You can register with your Facebook or Google account, or you can enter your email address and come up with a password for your account.
When you create an account, you are taken to the main page - the platform's news feed, which is similar to the Facebook or Instagram feed. Discussions on any topics you follow will show up in your news feed.
The search function gives you the ability to search for questions you want to answer or answers to questions that interest you.
In addition, you can create and post a question by clicking on the Add Question button on the very right side of the top menu.
By clicking on your profile icon, a drop-down menu will open. Using this menu, you can go to:
- your messages, to create a new dialogue with the user or reply to messages;
- ad creation section;
- statistics of your activity on the platform;
- a section of all content that you have published on the platform;
- a bookmark section where you can go back to tagged questions to answer them or read a specific answer that you bookmarked earlier;
- a draft section that allows you to go back to writing replies without losing their content.
Also, you can go to your account settings, language settings, directory, or you can log out of your account.
Going to your profile, you are taken to a page with your information and activity. This is the page that other users go to when they click on your name or profile picture. On your profile page, you can create a description of who you are, what you do, what you offer, and how you can be useful to others.
At the end of the description, you can add hyperlinks to your other social accounts such as Facebook, Twitter, Instagram, YouTube, your corporate website, or any other source that users can go to for more information about crypto marketing.
How can you answer a question on Quora?
Let's learn how to answer questions on the platform. To do this, you can use the "Answers" tab or find the question you are interested in using the search function. When you have selected the question you want, click on its name in order to get to the page for this question.
On this page, you can see the content of the question, posted answers from other users (if any), statistics on this issue (the total number of views, how many users are following this thread, when they last liked it, and so on).
So, the most important thing is always to give value to customers with your answer, support your opinion, and add links to additional external resources that will help users find a more detailed answer or an extended explanation of your words. For example, it could be an article on your website blog or a video on your YouTube channel. You should add URL links in such a way that they are perfect in the given place and do not look like direct advertising.
Can you advertise your crypto project on Quora?
Due to the special interest in cryptocurrencies on the Quora platform, a huge number of questions have been asked regarding this industry. This means that quality answers to questions will be a great tool in Cryptocurrency Marketing. Topics such as crypto exchanges, crypto wallets, and other relevant cryptocurrency-related services are some of the popular topics on this platform.
In addition, an important event was the fact that the Quora Ads platform allowed advertising for cryptocurrencies. This contributes not only to attract new clients, but also to the spread of general knowledge about blockchain, NFT, and everything related to this topic.
Quora Ads policy is most loyal to advertising related to educational materials about cryptocurrencies and other useful information that will increase the general awareness of users of this platform.
Quora ad policy
At first glance, it might seem that advertising on Quora Ads will be easy, even for newbies. However, if you want it to bring you profit and meet all the rules of the Quora Ad policy, you need to use the services of professionals from a digital marketing agency.
Because if you have no previous experience in creating quality content, identifying the needs of your client audience will be very difficult for you to achieve mass distribution of your answer on this platform.
Now let's take a look at some of the features of the Quora Ad policy.
General knowledge about the limited financial services on this platform will never be redundant. Therefore, you should know that Quora Ads allows advertising of cryptocurrencies, namely:
- Financial services that focus on managing other people's cryptocurrencies.
However, there are some nuances about ICO. Their advertising should bring truthful information about all the existing risks that are associated with the potential investment of other people. It is forbidden to use any false information that misleads people and speaks about 100% profit.
As for educational materials, they should bring general information about blockchain and cryptocurrencies and are not a direct call to action for investment, all the more to claim that this is a reliable action.
There is also a strict ban on advertising trading bots that are used on cryptocurrency exchanges and various mining platforms. Because inherently it is not a safe investment and can lead people astray.
If you want to use ads in the long run, you need to respect the Quora audience and follow the above rules, then there will be no problem.
How Quora can help you to advertise NFT or Cryptocurrency?
The main tool for promoting your crypto project, NFT, cryptocurrency exchange, or ICO is professional answers to questions related to this topic. At its core, your goal is to reach as many Quora audiences as possible.
This can be done through active publication of answers to questions that will be actively discussed and displayed in the tops of impressions. To get active attention to your answer or question on this platform, you need to get a lot of "upvoted" by providing well-structured and informative text. Thus, your answers and comments can be seen by millions of users of this platform.
To receive attention to your crypto project, you need to use unobtrusive links to your website, youtube channel, or other social networks on which you distribute useful information.
The greatest effect will be if your comment or response on this platform is relevant to your content on third-party resources that you attach as a link. This is how users will be able to go to your social media, website, and so on and find out more information.
A few quick tips
- Fill out your profile as fully as possible.
- Subscribe to all categories that are relevant to you. And fill out the "Knows About" section. So that people can see what you are an expert in and what you are subscribed to.
- Answer questions from your target audience. If, for example, you are a professional targeting specialist, you can answer a very difficult question and impress your colleagues. But at the same time, you will not get clients, since they generally do not have such hard questions about the topic. Therefore, it is worth balancing between the depth of the issue and a wide audience. We need clients - it's better to answer some simpler and more popular questions.
- There are a lot of questions on Quora and at first, you will want to answer them all at once. But remember: quality is better here than quantity.
- Feel free to embed the useful links in your answers.